tag:blogger.com,1999:blog-8874440810078683298.post3162234677485863490..comments2008-03-29T09:09:03.886-07:00teamjadedhttp://www.blogger.com/profile/14380105022910654439noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8874440810078683298.post-26340234306458373982008-03-29T09:09:00.000-07:002008-03-29T09:09:00.000-07:002008-03-29T09:09:00.000-07:00I like where Carrotmob is going; using capitalism against itself. Carrotmob seeks to become a label. If a consumer sees the signature Carrot, they know that business is environmentally friendly and will be more apt to buy. (See “Organic”) The radical transparency is a big plus as well. However, I don’t find on the web site a detailed explanation of what it means to be Carrotmob endorsed. Carrotmob needs to be much more detailed about what it means to “embrace socially responsible choices.” (For example, nuclear energy is not one of the choices I would call socially responsible) This is where their support will come from, a strong, incorruptible Carrotmob code of practices. There should be a detailed list of energy-cutting practices and a grading system for each business. In combo with a site like Yelp, or maybe starting their own business directory of Carrot approved establishments, we may come to see that Carrot as a marker of environmental integrity.lonoreply@blogger.com